Our Privacy Policy is designed to assist you in understanding how we collect, use and share your personal information and to assist you in making informed decisions when using our website (the “Site”) and our products and services (the “Services”). By using or accessing the Site or Services you consent to our data practices as described in this Privacy Policy. Updated: August, 2026

Privacy Policy

Last updated: 8/13/2026

Home Equity Mart (“Home Equity Mart,” “we,” “us,” or “our”) operates the website https://www.homeequitymart.com (the “Site”). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. Home Equity Mart is a mortgage information and lead-referral service. We are not a lender and do not make credit decisions. By using the Site or submitting information to us, you agree to the practices described in this policy.

We take your privacy seriously. Because our Site deals with financial topics, we hold ourselves to a high standard of transparency about how your information is handled.

1. Who We Are and How to Contact Us

Home Equity Mart
308 East Park Avenue, Suite 214
Tallahassee, Florida 32301

If you have questions about this policy or your personal information, contact us using the details above.

2. Information We Collect

Information You Provide

When you fill out a form, request a quote, subscribe to communications, or otherwise contact us, we may collect information such as your:

Name, email address, phone number, and mailing address
Property address and property type
Estimated home value, mortgage balance, and desired loan amount
Credit range (self-reported), income range, and employment status
Other details relevant to your loan inquiry that you choose to provide

We do not ask you to submit your full Social Security number or full account numbers through our Site forms. Please do not send sensitive account numbers by email.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

IP address, browser type, device type, and operating system
Pages viewed, links clicked, and time spent on the Site
Referring website and search terms used to find us
Cookie and similar tracking identifiers (see “Cookies and Tracking” below)

Information From Third Parties

We may receive information about you from marketing partners, analytics providers, and lead sources, and we may combine it with information we already have.

3. How We Use Your Information

We use the information we collect to:

Connect you with lenders, brokers, or partners that may offer products relevant to your inquiry
Respond to your requests and provide customer support
Send you information, quotes, updates, and marketing communications
Operate, maintain, personalize, and improve the Site
Analyze usage and measure the performance of our content and advertising
Detect, prevent, and address fraud, security issues, and misuse
Comply with legal obligations and enforce our terms

4. How We Share Your Information

This is important, so we want to be clear. Home Equity Mart is a lead-referral service. When you submit a request, we may share the information you provide with one or more third-party lenders, brokers, marketing partners, or service providers so they can contact you about products and services relevant to your inquiry. These third parties may contact you by phone, email, or text, and they operate under their own privacy policies, which we do not control.

We may also share information:

With service providers who perform functions on our behalf (hosting, analytics, email delivery, customer support)
With advertising and marketing partners, as described in “Cookies and Tracking”
To comply with law, legal process, or government requests
To protect the rights, property, or safety of Home Equity Mart, our users, or others
In connection with a merger, acquisition, financing, or sale of assets

We encourage you to review the privacy policies of any lender or partner that contacts you, as their practices are separate from ours.

5. Communications and Your Consent (Calls, Texts, and Email)

By submitting your information and phone number through the Site, you agree that Home Equity Mart and the partners we share your information with may contact you at the number and email you provide, including by autodialed or prerecorded calls and text messages, for marketing purposes, even if your number is on a state or federal Do Not Call list. Consent is not a condition of any purchase. Message and data rates may apply.

You may opt out at any time:

Email: click “unsubscribe” in any marketing email, or contact us directly.
Text messages: reply STOP to opt out, or HELP for help.
Calls: ask the caller to place you on their do-not-call list.

Note that opting out of Home Equity Mart’s communications does not automatically opt you out of communications from lenders or partners you were already matched with; you must contact them separately.

6. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, pixels, and similar technologies to operate the Site, remember your preferences, analyze traffic, and deliver relevant advertising. Some of these are used by third-party advertising and analytics providers (such as Google) to show you ads on other websites based on your visits here.

You can control cookies through your browser settings and, where available, through our cookie banner. You can also opt out of certain interest-based advertising through:

Digital Advertising Alliance: optout.aboutads.info
Network Advertising Initiative: optout.networkadvertising.org
Google Ads Settings: adssettings.google.com

Some browsers offer a “Do Not Track” signal. Because there is no common industry standard for responding to these signals, our Site currently [does not / does] respond to them. [Confirm which.]

7. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and “sell” or “share”
Request access to and deletion of your personal information
Correct inaccurate personal information
Opt out of the “sale” or “sharing” of your personal information
Not be discriminated against for exercising your rights

Because we share the information you submit with lenders and marketing partners, this activity may be considered a “sale” or “sharing” under California law. To opt out, use our opt out page or contact us using the details in Section 1.

Other State Privacy Rights

Residents of certain other states may have similar rights to access, delete, correct, or opt out of the processing of their personal information. To exercise any of these rights, contact us using the information in Section 1. We may need to verify your identity before fulfilling your request.

Financial Privacy (GLBA)

Certain information you share in connection with a loan inquiry may be subject to the Gramm-Leach-Bliley Act and related financial privacy laws. Where those laws apply, we handle your information consistent with their requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You share information with us at your own risk.

9. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by law.

10. Children’s Privacy

The Site is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.

11. Third-Party Links

The Site may contain links to other websites, including lenders and partners. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes may be communicated through the Site. Your continued use of the Site after changes take effect means you accept the updated policy.

13. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal information, please contact:

Home Equity Mart
308 East Park Avenue, Suite 214
Tallahassee, Florida 32301

Home Equity Mart is not a lender and does not make credit decisions. This Privacy Policy describes the practices of Home Equity Mart only and does not govern the practices of third-party lenders or partners. Equal Housing Opportunity.