- Last updated: 8/13/2026
At Home Equity Mart, we believe in being upfront about how we operate and how we make money. We want you to trust the information you read here, so this page explains our advertising and compensation practices in plain language.
How Home Equity Mart Makes Money
Home Equity Mart is a free resource for homeowners. We do not charge you to use our Site or to request information. Instead, we earn revenue through advertising and referral relationships with third-party lenders, brokers, and financial partners.
When you submit a request or click certain links on our Site, we may be compensated by the lenders or partners we connect you with, for example, through a referral fee or an advertising payment. This compensation helps us keep our content free and our lender-matching service available at no cost to you.
Home Equity Mart is not a lender. We do not make loans or credit decisions. Any loan, rate, or product is offered solely by third-party lenders, not by us.
How Compensation May Affect What You See
We want to be transparent: the compensation we receive may influence which products, lenders, or offers appear on our Site, as well as where and how they are displayed (for example, the order in which they appear). Not all lenders or loan products available in the marketplace are featured on our Site.
Because of this, the offers you see here may not represent every option available to you. We encourage you to compare multiple lenders and shop around before making a decision.
Our Commitment to You
Advertising compensation does not change the facts. Our educational content — including our guides, articles, and FAQs — is written to be accurate, balanced, and genuinely helpful, regardless of any advertising relationship. We do our best to present information fairly and to explain both the benefits and the risks of the products we discuss.
Being compensated by a lender does not mean we endorse that lender, and it does not guarantee you will be approved or receive favorable terms. Your rate, terms, and eligibility are determined solely by the lender based on your individual qualifications.
Rates and Product Information
Any interest rates, APRs, fees, or loan terms mentioned on our Site are examples or national averages that change frequently and are not offers of credit. Actual rates and terms depend on your credit profile, the property, and the lender you choose. Always confirm current terms directly with a licensed lender before applying.
Do Your Own Research
The content on Home Equity Mart is provided for general educational purposes only and is not financial, legal, or tax advice. We strongly encourage you to compare offers from multiple lenders, read all disclosures carefully, and consult a licensed professional about your specific situation before making any borrowing decision.
Questions?
If you have questions about our advertising practices or how we earn revenue, we’re happy to help. Please contact us. You can also review our Privacy Policy to learn how we handle your information, and our Terms of Use for the rules that govern your use of the Site.
Home Equity Mart is not a lender and does not make credit decisions. Content on this Site is general education, not financial, legal, or tax advice. Rates and offers shown are not commitments to lend. Equal Housing Opportunity.